The "Who" Defines the "How"

Most business owners treat marketing like a megaphone—they try to get as loud as possible so everyone can hear them. But the most successful businesses treat marketing like a magnet. They focus on a specific Target Audience to attract the right people and repel the wrong ones.

Whether you define your audience by Location, Gender, Age, or Industry, the most important variable is Common Needs. What problem are you solving, and who feels that pain the most?

At Davis Business Coaching, my target audience is very specific. I look for leaders who value a culture of high performance. Specifically, I look for people who embody Patrick Lencioni’s "Ideal Team Player" traits: Hungry, Humble, and Smart.

When you define your audience—and your team—this clearly, your business starts to run with a level of precision you didn't think was possible.